Big and small business have taken the unprecedented step of launching an advertising campaign to highlight the benefits of workplace reform and the costs of turning the clock back on this key driver of future prosperity.

The alliance of business groups – the Business Coalition for Workplace Reform (BCWR) – today unveiled the first in a series of television advertisements to demonstrate to millions of Australians the importance of two decades of industrial relations reform by both Labor and Coalition Governments in transforming outdated workplace culture.

Representing big and small business groups from around Australia, the BCWR advertisements will screen over the next few weeks. The television advertisements will be supported by print advertising in major newspapers and billboards at key locations around the country.